 "Pre wedding, Pre wedding shoots")
The couple dressed in Indian wedding regalia stand knee-deep in a lake, bouncing their shoulders to a Bollywood song. The groom then bumps his betrothed, loses his balance and topples into the water, finery and all.
It wasn’t an act. The video, shot ahead of the couple’s wedding and meant to evoke their romance, was an epic fail — at least at first. Then the clip turned into an Instagram sensation, amassing 13 million views.
“People started recognizing us at meetings, social gatherings, other weddings,” says Jyothi Lakshmi, the 26-year-old bride. “The fall was worth it.”
Middle-class India has a
