Who: Five years ago, the country was bombarded with the “Achhe din aane waale hain (Good days are coming)” advertising blitz for the Bharatiya Janata Party’s (BJP) prime ministerial candidate, Narendra Modi. Now, with the next Lok Sabha election upon us, the clamour to have Modi back for a second term has found other kinds of creative — and lucrative — outlets. We’ve already got a taste of Modi-inspired fashion and merchandise, especially the “Modi jacket”, though how different it is from the Nehru jacket is a question that has triggered many a Twitter battle. And now we have Modi hoodies, thanks to BJP MP Anurag Thakur who turned up in Parliament this week wearing a blue and orange hoodie with the words “Namo Again!” printed on it in saffron. No sooner did Modi retweet Thakur’s picture with the comment “Looking good” than a race to be seen in them broke out among BJP supporters. Minister of Social Justice and Empowerment Thawar Chand Gehlot posted a picture of himself with the message, “I have worn it, have you worn it or not? ...” With that a hoodie challenge started, with Thakur tagging Union Minister Kiren Rijiju and even Uttar Pradesh’s monk Chief Minister Yogi Adityanath, who’s always seen in a saffron dhoti-kurta.

)