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Print readership in India jumps 4.4% to 425 million in two years: Report

While Hindi and regional dailies grew at 3.9% and 5.7%, respectively, English newspapers saw a 10.7% growth, though on a small base

IRS: It is unclear whether four measures of readership aid or muddle market
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Urvi Malvania Mumbai
The Indian Readership Survey (IRS) data released for Q1 of 2019 reveals that the overall readership of newspapers has grown from 407 million readers in 2017 to 425 million readers at the end of the first quarter of 2019. The report was released by the Media Research Users Council (MRUC) on Friday.

While Hindi and regional dailies grew at 3.9 per cent and 5.7 per cent, respectively, English newspapers saw a 10.7 per cent growth, though on a small base. Hindi dailies had 186 million readers, while regional readership stood at 211 million in IRS Q1 2019. English newspaper readership went

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First Published: Apr 27 2019 | 2:54 AM IST

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