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Print readership in India jumps 4.4% to 425 million in two years: Report

While Hindi and regional dailies grew at 3.9% and 5.7%, respectively, English newspapers saw a 10.7% growth, though on a small base

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Newspaper  |  Newspapers In India  |  Newspaper Readership

Urvi Malvania  |  Mumbai 



IRS: It is unclear whether four measures of readership aid or muddle market

The Indian Readership Survey (IRS) data released for Q1 of 2019 reveals that the overall readership of newspapers has grown from 407 million readers in 2017 to 425 million readers at the end of the first quarter of 2019. The report was released by the Media Research Users Council (MRUC) on Friday.

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First Published: Sat, April 27 2019. 02:54 IST

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