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Selfridges to offer wedding ceremonies at London store to attract customers

The luxury department store has acquired a temporary licence to host "micro weddings" for a limited period this year for up to 20 guests

Image is used for representational purpose. (Photo: Shutterstock)
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The initiative is part of a plan to “offer new ways to celebrate the special experiences everyone has been missing” during lockdowns. (Photo: Shutterstock)

Deirdre Hipwell | Bloomberg
Selfridges & Co is offering couples the chance to get married in its giant shopping emporium on London’s Oxford Street in a novel approach to attracting people back to the store.
 
The luxury department store has acquired a temporary licence to host “micro weddings” for a limited period this year for up to 20 guests. The initiative is part of a plan to “offer new ways to celebrate the special experiences everyone has been missing” during lockdowns, the retailer said in a statement.
 
Many British weddings have been cancelled or postponed during the pandemic because of restrictions on