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Twitter pulls the plug on political ads, Facebook not keen to follow suit

Political ads on social media platforms have been a growing cause for concern globally, especially since reports of foreign interference in the 2016 US Presidential elections surfaced

Twitter Inc Photo: Reuters
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Twitter Inc Photo: Reuters

Neha Alawadhi New Delhi
Internet advertising is “incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions”, Twitter CEO Jack Dorsey said early on Thursday while discontinuing political ads from the microblogging platform globally.

Dorsey said the company would share the final policy by November 15, and will start enforcing it from November 22, to provide advertisers a notice period.

Political ads on social media platforms have been a growing cause for concern globally, especially since reports of foreign interference in the 2016 US Presidential

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First Published: Oct 31 2019 | 10:29 PM IST

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