UP to partner Amazon for global marketing of traditional industries

UP has already signed a Memorandum of Understanding with Amazon for showcasing 'UP Khadi' over its online marketplace apart from training artisans

To boost traditional industries under its ambitious ‘One District One Product’ (ODOP) scheme, the Yogi Adityanath government is mulling to partner with US ecommerce major Amazon for global branding and marketing.

While, UP has already signed a Memorandum of Understanding (MoU) with Amazon for showcasing ‘UP Khadi’ over its online marketplace apart from training artisans, the state is talking to the ecommerce major with regards to more than half dozen other traditional products.

UP Mirco, Small and Medium Enterprises (MSME) secretary Bhuvnesh Kumar told Business Standard Amazon had already agreed to showcase traditional products representing 6 different districts.

Besides, the