Vivo IPL catches 186 million viewers in first 3 days

Biggest jump in this year's IPL viewership comes in time spent at 72 minutes

Cricket continues to rule our hearts, and the proof of the pudding is Vivo Indian Premier League.

This year, its reach (total number of viewers) has increased by nearly 16 per cent, and impressions (number of people watching IPL on TV at any time) grew by 40 per cent.

However, both the Broadcast Audience Research Council (BARC)-India, measurer of TV viewership, and Sony Pictures Network (SPN), the official broadcaster of the tournament, have warned against comparing this year’s IPL viewership data with that of the previous season. This is because of changes in measurement norms.

Two of the most important