 "What's stopping popular brands from signing Prithvi Shaw or Shubman Gill?")
Youth, cricket and triumph on the field—that is a combination any brand that is looking to dominate the Indian consumer mindspace would find hard to resist. And yet the Indian Under-19 (U-19) cricket team that has just won the World Cup playing against Australia at the Bay Oval in Mount Maunganui, New Zealand has met with a rather tepid response from companies otherwise eager to jump on to the cricket bandwagon.
The short life of most of the U-19 players in first-class cricket and their low rate of success (with just a handful of exceptions) could be keeping big
The short life of most of the U-19 players in first-class cricket and their low rate of success (with just a handful of exceptions) could be keeping big
