With 75% grossly underinsured, why aren't Indians sufficiently covered?

Insurance cover offered by endowment insurance products tends to be much lower than that offered by pure protection products

At least 988 million Indians--more than the population of Europe and 75% of all Indians--are not covered by any form of life insurance, and an Indian is assured of only 8% of what may be required to protect a family from financial shock following the death of an earning member, according to our analysis of government data and industry data.

Unexpected shocks such as the death of a family member lead to financial loss. The lack of adequate cover in these situations makes people prone to high financial instability. This is more severe