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With IPL wait getting longer amid Covid-19, viewers switch to films & news

Advertisers have estimated the loss in commercials could be Rs 6,000-7,000 crore in April and May. The loss includes ad revenues from IPL

Topics
IPL 2020 | Indian Premier League | Lockdown

Surajeet Das Gupta  |  New Delhi 

Core viewers of the Indian Premier League (IPL), which has been postponed indefinitely, are shifting from sports channels to other genres. And the big gainers from this are movie and news channels.

The core or heavy viewers are the top 33 per cent of the audience for the IPL season of 2019 (the IPL was slated to be held in April-May this year). They are the ones who generally see a match every day. According to the data from the Broadcast Audience Research Council (BARC) of India, with Nielsen, during week 13-16 (the 16th week started April 18), the core viewers made a 20 ...

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First Published: Mon, May 11 2020. 00:52 IST