64% MSMEs and startups saw online sales grow over past one year: Survey

28% saw their sales grow by 100-500%, while another 23% saw a 50-100% spike in sales

Digital adoption by small businesses accelerated since the outbreak of Covid-19, with as many as 64 per cent micro small and medium enterprises’ (MSMEs) sales through online channels growing over the last 12 months, according to a survey conducted by LocalCircles

Of this, 28 per cent of MSMEs saw their sales grow by 100-500 per cent.

Sachin Taparia, founder and chairman of community social media platform LocalCircles said for small businesses, the key to survival through the pandemic has been their ability to digitize themselves.Those in the direct-to-consumer domain, many of them started their own websites, listed their products on e-commerce platforms