Business Standard

Agri e-trading platforms look at innovative ways to ensure product quality

Ensuring the requisite quality when both buyer and seller are not physically present has emerged as a formidable challenge for these platforms

Agriculture, farmers, wheat, procurement, MSP, APMC, commodity
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Sanjeeb Mukherjee New Delhi
As the online auction and trading of agricultural commodities grows, ensuring the requisite quality when both buyer and seller are not physically present has emerged as a formidable challenge for most of them.

With AI-enabled tracking systems to physically ensure presence of personnel in mandis from which the products are purchased to developing mobile applications to check quality, companies are exploring innovative ways to overcome the problem.

“You need technology to determine and also standardize the quality of fresh produce which will then create trust in the market for digital selling platforms,” Milan Sharma, CEO and co-founder, Intello Labs, told

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First Published: Oct 14 2021 | 9:54 AM IST

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