Big realtors to launch mid-level housing projects to improve cashflow

Mumbai-based Oberoi Realty for the first time is looking at launching a sub-Rs 1 crore apartment project in Thane, on the outskirts of Mumbai

Faced with prolonged lockdown, some top property developers, such as DLF, Oberoi Realty, and Hiranandani Group — operating in the premium segment — are looking at launching projects in the mid-income segment. 

DLF — the country’s largest listed developer — is considering getting into apartments priced between Rs 50 lakh and Rs 1.25 crore. It wants to get back to selling under-construction apartments, given impacted cashflows, said a source in the know. “It is the outcome of the current pandemic. All things are being considered to augment cashflow. The company is internally discussing the kind of houses that can be built