Bounce rate eases to 22.5% in April despite inflationary pressures

The bounce rate is always higher by volume than value as lower ticket sizes generally tend to bounce more

The bounce rate, which had inched up slightly in March, arresting the downward trend seen before that, has eased again in April and remains comfortably below the pre-pandemic average, despite inflationary pressures impacting consumers’ incomes.

According to the National Automated Clearing House (NACH) data, in April, the bounce rate stood at 22.5 per cent in value terms, down 30 basis points (bps) from March. This was the lowest reading since June 2019.

In volume terms, the bounce rate rose 29.87 per cent in April, up over 20 bps from March. However, the bounce rate both in value and volume terms was below