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The Covid-19 pandemic will accelerate digital adoption in India as increasing number of people shop online and small businesses digitise, Morgan Stanley said crediting Reliance Jio's 4G telecom services for spurring the digital economy by propelling internet usage in the country.
In a 53-page report on 'India's Digital Economy in a Post-Covid-19 World', Morgan Stanley said 2020 will likely see increasing online penetration in grocery and will put a few Super Apps into motion.
India's total online shopper base at 30 per cent of its internet population is low when compared with 78 per cent in China and 70-plus per
