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Edible oil makers cut prices by up to Rs 2/litre

Reduction in prices reflects ongoing trend in international market

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Dilip Kumar Jha Mumbai
Leading branded edible oil producers have cut their product prices by up to Rs 2 a litre (around 4 per cent on average) — the second price cut in the last two months — to pass on the decline in the crude palm oil (CPO) to consumers.
 
Adani Wilmar, the producer of the Fortune brand edible oils, slashed prices by Rs 2 a litre. Other players in the industry, including Cargill India, reduced it by Rs 1 a litre recently. Many companies such as Mother Dairy, which produces the Dhara brand of edible oils, however, have cut distributors’ margins