Financial security, privacy on priority list of emerging consumers: Report
58% consumers say they view brands on social media if they offer deals and discounts
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A KPMG report on customer insights titled ‘Me, My Life, My Wallet’ claims that financial security, identity, data, and privacy are on the priority list of emerging consumers in India and across the globe. The report looks at the last two decades that have seen milestones such as the population crossing the billion people mark, the arrival of Facebook, the implementation of demonetisation and the roll-out of GST as factors that have influenced India's spending classes. One key takeaway in the last few years is that more than half people surveyed would rather lose their wallets than their cell phones even as audiences become smarter about how they use the internet to buy goods.