Funds to cleaning drives, India Inc marks its presence in Swachh Bharat

At a time when Swachh Bharat is coinciding with the ban on single-use plastic, many corporate groups are looking at the two issues together

For the past few weeks, Rohit Mehrotra's schedule has seen a dramatic change. Instead of the predictable techie life, he has been heading to a high street first thing in the morning. Not on a shopping spree, but to clean up the dirty corners in the run-up to the Swachch Bharat Mission (SBM) completing five years. Many of his peers and colleagues are doing the same.

Many big corporate houses have marked their presence in the SBM with funds and fieldwork. Their spending may not have made news, but their participation cannot be ignored, said analysts.

“We have started a