GSK's health food drink Boost may get a brand refresh under new owner HUL

The health food drink may get a brand refresh under new owner HUL, as it readies to take on rivals such as Mondelez and Nestle in the category

For four decades, Boost has been the go-to drink for kids in India seeking to improve their stamina and energy. Riding on sports, the drink has used icons such as Kapil Dev, Sachin Tendulkar, M S Dhoni and Virat Kohli to convey a simple message: ‘Boost is the secret of my energy’.

While ownership of the brand has now changed hands from GlaxoSmithKline (GSK) Consumer to Hindustan Unilever (HUL), the question is whether there is a brand refresh on the cards. 

Along with Horlicks, Boost helped GSK Consumer maintain leadership within the Rs 60 billion health food drinks market in