Why don't floor prices work? Remember there was a service called SMS on mobiles till WhatsApp came in and nearly killed it? The former charged a minimum price—a floor price and the upstart internet whizkids undercut it using better technology.
It is worth considering this when the Supreme Court has stuck to its stand on Wednesday that all pending adjusted gross revenues payable by telecom service providers must be recovered at one go. The combined dues of Vodafone Idea, Airtel and erstwhile Tata Teleservices are about Rs 1.19 trillion. The non-oil companies, including Gail and Oil India, need to pay about
