Indian Tea Association to present proposal for minimum floor price to govt

Trade body's members account for 400 million kg of tea production, 50 million kg by way of direct exports. The industry's total output was 1,258 million kg in 2020

The Indian Tea Association (ITA) is in the process of finalising a proposal for a “minimum floor price” for tea which will be submitted to the central government shortly.

About six months back, the ITA had engaged consultancy firm, Ernst & Young and law firm, Khaitan & Co, to analyse the industry and provide a roadmap for sustainability. The agency has suggested a proposal for a minimum floor price for made teas as well as green-leaf price benchmarked to quality.

“This proposal does not require any financial outlay from the state/central governments and ensures a self-sustainable model for all producers