Kidswear rules online fashion with 200% rise in order volume: Unicommerce

According to the "Fashion E-commerce Report" by Unicommerce, another interesting trend was that online fashion gained prominence in tier-2 and tier-3 cities

In the online fashion world, kidswear emerged a winner last year with over 200 per cent order volume growth, and a market share rise to 17 per cent in FY21 from 3 per cent in the previous year.  

According to the "Fashion E-commerce Report" by e-commerce supply chain focused software-as-a-service (SaaS) platform Unicommerce, another interesting trend was that online fashion gained prominence in Tier-2 and Tier-3 cities. It analysed fashion trends for FY21 and FY20 with a sample size of over 70 million orders.

The online fashion industry continued to grow with order volume growing 51 per cent and gross