For the two-year-old publications division of the Karnataka State Open University (KSOU), publication of a book in less than a month average is a pointer of its good strides in short span.
‘Prasaranga’, the publications division, has brought out 36 books so far and another 30 are slated for release. It is also making arrangements to release the first two volumes of the four-volume series on the history of Mysore, a mega project.
Publications by universities are generally viewed as academically merited books and the 36 titles published by the Prasaranga are no exception to this. All its publications are of merit; so also its 30 titles slated for release soon. All in uniform one-eighth demy size using lightweight printing paper, these books are priced moderately so that it could suit the pocket of the book lovers and the KSOU student community. The latter are offered a 25 per cent discount as well. Individuals or educational institutions buying directly from the ‘Prasaranga’ are given 15 per cent discount on the face value of these books.
Marketing strategies by universities and government agencies are generally poor. It is only now the publication wings of universities have begun to reach readers by showcasing their books.
In order to market its books, the KSOU publication division has now taken up sale-cum-exhibition during literary and other events.
“The readers’ response for our books is good. In the Kannada Sahitya Sammelan stall, we sold books worth Rs 25,000 and in the recent 78th literay meet we marketed books worth Rs 16,000. Our daily sales in the Prasaranga book depot here is around Rs 500,” says Prasaranga Hon. Director D.K.Rajendra. Under bulk purchase scheme of Karnataka Government, the Kannada Book Authority purchases Rs 1 lakh worth books.
“Titles like the Kannada version of famous Indian English writer R.K.Narayan’s “Short Stories” have become popular among readers. We have already reprinted two books including this one,” he says, speaking to Business Standard.
Rajendra feels that bulk purchase value should be enhanced to at least Rs. 5 lakh for universities. This would help them to bring out more books of merit and value.
Presently, the value of books bought from these institutions is on par with private publishers, Rs. one lakh.
“Our publications are on diversified subjects that interest all categories of readers. We have brought out books on history, health, agriculture, memories, research, apart from literary subjects. We intend to come out with more valuable works,” the Prasaranga Director adds.
“TV and other electronic media have not affected reading habits of people. They look forward to release of good titles. The pleasure of holding a book in their hands and reading at leisure is something readers cherish. There is no setback in readers’ response; on the other, it is good,” Rajendra avers.
