Consumers come to grips with 'new normal' as Covid-19 cases rise in country

From groceries to electronics, consumers are more willing to buy online as compared to three months back

Amid a persistent rise in the number of Covid-19 cases, more consumers in India are coming to grips with the "new normal" and a higher percentage of consumers are willing to shell out on discretionary items and travel in August as compared to April shows the findings of Deloitte State of the Consumer Tracker Survey. This is even as job insecurity has heightened and percentage of those who are concerned about the financials has seen a sharp jump.

The percentage of respondents who fear a job loss has gone up to 64 per cent from 10 per cent. Also, those