Uttar Pradesh has recast its start-up policy to support new business ideas and nurture unicorns.
The prominent UP-based unicorns include Paytm and Pine Labs even as Noida, Ghaziabad, and Lucknow account for the maximum number of start-up ventures in the state. To boost the start-up culture, the state government has amended the start-up policy to expand the bouquet of incentives and financial sops to enrich the ‘doing business climate’ for new businesses.
Under the new framework, the start-up seed capital/marketing support sum has been hiked by 50 per cent from Rs 5 lakh to Rs 7.5 lakh. Besides, the sustenance allowance to

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