Business Standard

FMCG companies see some respite in rural demand in last two weeks

While it is too early to say that rural demand has revived but this is the first time demand for consumer goods have witnessed green shoots

The FMCG sector lost out despite a doubling in the number of FMCG companies in the index in the last three years.
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Sharleen D'Souza Mumbai
Fast-moving consumer goods companies have started to see some respite in rural demand in the last two weeks which has otherwise been under stress for the last 18 months.

While it is too early to say that rural demand has revived but this is the first time demand for consumer goods have witnessed green shoots.

“The first fifteen days of December were slow, but we have witnessed a pick-up in consumption in the last fifteen days of the month,” said Angshu Mallick, CEO of Adani Wilmar, told Business Standard.

He explained that farmers are now getting money in their hands.

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First Published: Dec 31 2022 | 12:43 AM IST

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