Sprint queen Hima Das: Is she the next big thing in brand endorsements?

Will brands line-up to sign her up or will she go the Dipa Karmakar way?

Last week was crazy. My WhatsApp was inundated with forwards on the FIFA World Cup. All kinds of stats, stories, anecdotes, jokes and footage on England, Belgium, Croatia and France were coming in from friends and acquaintances without too many filters or discretion being exercised. So, in the middle of all that chaos, I almost missed the first message on Hima Das winning a gold medal at the IAAF World U-20 Athletics Championship 2018 in the 400 metres at Tampere in Finland. But then in the space of the next couple of hours I received (I counted) 22 forwards of