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Subdued gold prices trigger brisk jewellery sales on Akshaya Tritiya

Jewellers etch symbols of political parties on coins and jewellery, offer 25% off on making charges to attract customers in ongoing election season

Women try on gold jewellery on Akshaya Tritiya, in Chennai,  on Tuesday	 Photo: PTI
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Women try on gold jewellery on Akshaya Tritiya, in Chennai, on Tuesday Photo: PTI

Dilip Kumar Jha Mumbai
Jewellers across the country were busy handling a strong flow of customers on the auspicious occasion of Akshaya Tritiya on Tuesday. Most of them did better business this year, compared to the last, with some claiming that sales were higher by 15-20 per cent.

Contrary to Diwali-to-Diwali or calendar year-wise returns, Akshaya Tritiya investments have proven to be auspicious for investors who have seen gold prices go higher in seven of the past 10 years.

Many jewellers had symbols of various political parties on gold coins and jewellery, with discounts on making charges of up to 25 per cent, in