Tamil Nadu brings cheer for direct sellers, notifies industry guidelines

The guidelines will enhance the industry's contribution to the exchequer, which was Rs 1.37 billion in FY16-17

The Government of Tamil Nadu has notified the Direct Selling Guidelines 2018, following in the steps of various other states, in line with the Central Guidelines to regulate direct selling. The Indian Direct Selling Association (IDSA), the apex industry body, has welcomed the move, stating that this would help direct sellers grow confidently in the state. 

In 2016, the Department of Consumer Affairs had notified the Direct Selling Guidelines, a model framework, as guiding principles for state governments to regulate direct selling and multi-level marketing.   

According to the guidelines, the direct selling entity will be responsible for the quality of products