Tea Board considering new export cess to fund promotion and marketing

While the rate of the cess is yet to be finalised, sources say it could be around Rs 2 per kg of export

The Tea Board of India is toying the idea of introducing a cess on tea exports, the proceeds of which will be used to fund the promotion of Indian tea both, within the country and abroad.

While the rate of the cess is yet to be finalised, sources suggested it can be around Rs 2 per kilogramme of export. India has exported 206.69 million kg (mkg) of tea do far this year. This compares to