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UP Investors' Summit 2018: PM Modi turns salesman for 'Brand UP'

The PM said the state was key to India's development, adding "Yogi Sarkar" had ushered in a positive narrative about UP and laid the foundation for a prosperous state within a short span of time

Modi, Investors summit
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Prime Minister Narendra Modi after the inauguration of the Investors Summit 2018 in Lucknow on Wednesday. Uttar Pradesh along with Governor Ram Naik | Photo: PTI

Virendra Singh Rawat Lucknow
Prime Minister Narendra Modi on Wednesday donned the mantle of a salesman to promote ‘Brand UP’ amid a galaxy of India Inc and marquee investors with rapt attention.

With the Yogi Adityanath government eyeing Rs 5 trillion in investment commitments at the Summit, Modi, who inaugurated the mega event, hailed Uttar Pradesh's development potential before the prospective investors.

He said the state was key to India’s development, adding “Yogi Sarkar” had ushered in a positive narrative about UP and laid the foundation for a prosperous state within a short span of time.

Modi, in fact, exhorted UP and Maharashtra to