 "e-commerce, online shopping")
As many as 54 million Indian users stopped online transaction after their first purchase in the last 12 months, according to a research that also concludes that India's e-commerce will have to address some key issues to tap its potential and keep pace with internet expansion. According to a joint report by Bain and Company, Google and Omidyar Network, the country’s online retail market is a $50 billion opportunity waiting to be realised.
For online retail to grow and realise its potential $50 billion size, e-tailers and other stakeholders need to address a few key issues such as: High user
