International funding agency World Bank is keen to support projects under the flagship 'One District, One Product' (ODOP) scheme of the Uttar Pradesh government.
The ODOP scheme was launched in 2018 to promote the state’s traditional and indigenous industries under the micro, small and medium enterprises (MSME) sector by providing funding, training, marketing support etc.
In this regard, the World Bank has evinced interest to collaborate with the state under two different programmes. There is also a proposal to develop the ecosystem of 14 agricultural and food processing products related to ODOP with the aim of promoting entrepreneurship through integrated

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