As UP assembly elections 2022 gather pace, Twitter buzz picks up alongside

UP assembly elections 2022: Some parties were more active than others shows the study by IIIT Hyderabad and University of Michigan

Key political parties in Uttar Pradesh stepped up activity on social media platform Twitter around the time of the country’s largest state elections.

The number of tweets in January 2022 were higher than 2021 for four out of the five major parties in the fray, shows data from an analysis by the International Institute of Information Technology, Hyderabad (IIIT-Hyderabad) and the University of Michigan. The increase was as high as 41 per cent shows the data shared with Business Standard.

The average number of tweets for the Rashtriya Lok Dal (RLD) was up 41 per cent. It was 14.2 per