After a brief lull, BJP again tops in weekly Facebook advertising spend

The cumulative spends are up from Rs 12.4 crore for the week ending April 6, to Rs 14.8 crore for the week ending April 13

The Bharatiya Janata Party (BJP) seems to be pushing up political advertising using digital media once again, after a brief slowdown in the previous week.

It dislodged the Indian National Congress (INC) from the top of the weekly advertising spends on Face­book. The BJP page accounted for the largest spends on the social media network for the latest week. It also topped the list of cumulative spends according to search engine Google.

Both release periodic updates on advertising, which involve political content or issues of national importance. The move is a bid to introduce greater transparency on issues that might