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Lok Sabha Elections 2019: How data is driving the polls this time

Unlike in 2014, when data in public eye mostly focused on corruption issues, including in allotment of natural resources, the 2019 polls have a data point for every segment of the Indian voter base

Business practices of big-data firms have been under the government scanner in the recent past
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Business practices of big-data firms have been under the government scanner in the recent past

Subhomoy Bhattacharjee
What is more likely to be on the mind of voters as they enter the more than a million polling booths for Lok Sabha elections 2019? Will it be the soothing data on inflation, the gradual build-up of assets, including houses with electricity and gas across rural India, or will they root for whoever holds out the most attractive version of the basic income scheme? 

Compared with the previous general elections in 2014, the 2019 edition has a data point to interest every segment of the Indian voter base. Five years ago, the data in public eye had mostly focused