 "Aaditya Thackeray")
Few parties manage to stay relevant through a generational change. Shiv Sena is the exception. When it was formed, its founder Bal Thackeray saw it as forum to arouse the Maharashtrian-ness of those who lived in the state, making the Mangalorean, the North Indian, the Tamil, Telugu, and the Malayali the ‘other’.
The Communists and the Congress were also targets of Marmik, a cartoon magazine Thackeray founded that poked fun at the outsiders and the meek Maharashtrians. It also gave an ideological cover for breaking the Communist-dominated trade unions in and around Mumbai's textile mills. But he soon found that the
