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Amazon, Netflix to bolster Indian release lineup with content worth $54 mn

The pandemic, which forced people to consume more entertainment online, also exposed India's almost 1.4 billion population to varied geographies and niche genres on an unprecedented scale

Photo: Bloomberg
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Photo: Bloomberg

Chris Kay | Bloomberg
Amazon.com Inc. and Netflix Inc. are among platforms partnering with Indian production house Clean Slate Filmz Pvt. to push out movies and web series worth about 4 billion rupees ($54 million) as the battle for content heats up in one of the world’s largest entertainment markets.
 
Clean Slate Filmz, based in the Bollywood heartland of Mumbai, will release eight films and series on these over-the-top streaming sites as well as some others in the next 18 months, the studio’s 37-year-old co-founder, Karnesh Ssharma, told Bloomberg. Ssharma declined to provide a full list before they were officially announced.

A Netflix spokesperson

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First Published: Jan 25 2022 | 12:31 PM IST

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