Business Standard

How OTT platforms are becoming a getaway for flop Bollywood movies

The time gap between the theatre and OTT release of movies has reduced to weeks

television
Premium

A PTI report quoting research by State Bank of India said the Indian OTT market will do what multiplexes did to the VCR segment in the early 2000s.

Anushka Bhardwaj New Delhi
Shamshera released in July after delays due to Covid-19 and vanished from theatres within three weeks to stream on Amazon Prime on August 19, marking a now-familiar getaway for flop Bollywood movies.

The movie, starring Ranbeer Kapoor and produced by Yash Raj Films, is in ‘India’s top 10 today’, Amazon Prime’s showcase of popular content.

Shabaash Mithu, a Rs 30-crore budget film starring Taapsee Pannu and based on cricket, failed to draw audiences to theatres and collected an estimated Rs 2.14 crore at the box office. A month after its theatre release, it was put up on Netflix to earn

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in