 "Stranger Things")
Coca-Cola Co. is using one of its biggest failures as a marketing tool, bringing back New Coke for a limited time in a cross-promotion with the Netflix science-fiction horror series Stranger Things.
The third season of Stranger Things is set in 1985, when a new formulation of Coca-Cola triggered a consumer backlash and led to the return of the original version shortly thereafter. New Coke will appear in several episodes, and a limited run of retro-inspired cans of the 1985 recipe will be available starting May 23 on Coca-Cola’s merchandise website, cokestore.com. It won’t be sold in regular retail stores.
Set in
