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PVR in talks with producers to release films in theatres as virus eases

The country's biggest cinema operator, which runs about 835 screens across 71 cities, is currently operating most theaters at half capacity due to Covid-related restrictions

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The MAI had issued SOPs for maintaining social-distancing norms and was prepared to handle all strictures laid out by the government, it said.

Ashutosh Joshi | Bloomberg
PVR Ltd. is in talks with Bollywood producers to release their movies in cinema halls now rather than on streaming sites like those run by Netflix Inc. and Amazon.com Inc., now that the pandemic is easing in India.

The country’s biggest cinema operator, which runs about 835 screens across 71 cities, is currently operating most theaters at half capacity due to Covid-related restrictions. However, it sees benefits in the “age-old strategy” of movies first coming to the big screen before being monetized on other platforms.

“This applies more to big films, where the yield per eyeball in theater is still

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First Published: Jan 19 2021 | 7:06 AM IST

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