Embedded finance start-up Falcon eyes $30 million revenue by March 2023

Embedded Finance start-up Falcon, which launched in India on Monday, announced its target of hitting $30 million revenue by March 2023. Backed by some marquee investors from the US, India, and West Asia, the start-up aims to tap into the $24-billion market opportunity presented by companies rushing to offer embedded payments and lending products.
 
Licious founders Abhay Hanjura & Vivek Gupta, Sila Money founder Shamir Karkal, former Affirm CFO Jeremy Solomon, besides executives from Softbank, UAE Sovereign Fund, Silicon Valley Bank, Robinhood and Facebook, are among some early backers of the embedded finance platform. Falcon is co-founded by Prabhtej Bhatia and Priyanka Kanwar, who have “assembled a talented team of leaders from RBL Bank, HDFC, FIS, Mahindra Comviva, Intermiles