Growing small and medium businesses embrace the digital-first world

71% of growing SMBs say their business survived the pandemic because of digitisation

The latest Small and Medium Business Trends report, based on the responses of 2,534 small and medium business (SMB) owners in North America, Latin America, South America, Europe, and Asia Pacific, reveals that SMBs are embracing technology, to increase productivity, agility, and data security. (The survey was conducted by The Harris Poll on behalf of Salesforce between June 21 and July 12.)

India scenario

• Communities and governments step up: 62% of SMBs in India say financial support from their community has been vital to their business’ survival
• Customer and employee engagement: Post-pandemic, 59% of SMBs in India have expanded ways customers can reach