Recouping lost credit card share to be 'gradual', says HDFC Bank

Analysts expect the bank's underperformance to reverse

While HDFC Bank has vowed to recoup its lost market share in the credit card segment in three to four quarters by aggressively sourcing new cards, brokerages believe it is a little hard to come by, given how competitive the landscape has become, with other players in the market becoming equally aggressive to gain market share.

Kotak Institutional Equities in its report on Monday said, “We would like to believe that the recovery in market share is likely to be gradual, if any. All the key players, including Axis Bank, are now willing to expand their credit card portfolios as they