 "Prime Day sale will start at midnight on July 15")
Amazon.com Inc said on Monday it would hold its annual shopping event, Prime Day, on Oct. 13 and 14 as the e-commerce giant aims for an early kickstart to the holiday season.
The company earlier this year had postponed the two-day shopping event, which started in 2015 to drum up sales during the summer shopping lull, due to the Covid-19 pandemic.
"It's a wait and see moment for how the Covid-19 pandemic and ensuing economic decline will impact retail sales this shopping season," said Matt Fox, founder of Ithaca Wealth Management."
The October Prime Day event is close enough in people's minds that
