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Apple reportedly steps up effort to build Google search alternative

When iPhone users with iOS 14, the latest iPhone software, type a query into the search window, Apple now shows its own search results instead of Google's

A view of the upcoming Apple Marina Bay Sands store in Singapore
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A view of the upcoming Apple Marina Bay Sands store in Singapore

Agencies London
Apple has quietly increased its efforts to develop its own search technology for iPhones, according to a report by The Financial Times (FT), as regulators scrutinise the multibillion-dollar payments that Google makes each year to ensure that its search engine is installed as a default search tool.
 
When iPhone users with iOS 14, the latest iPhone software, type a query into the search window, Apple now shows its own search results instead of Google’s. It also displays auto-complete style suggestions, highlighting how it is learning from users most common search queries. However, few are likely to have noticed the change.

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First Published: Oct 29 2020 | 12:26 AM IST

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