Can Theresa May save her brand? A marketing expert has some advice

In order to achieve this rebranding, she should follow these simple steps

Party conference season is an important opportunity for the UK’s political parties to present themselves as responsible and trustworthy brands. The events are carefully planned public relation exercises designed to unite the party faithful and project a unified agenda for government to the public at large.

The Labour conference has already been hailed as a great success for Jeremy Corbyn and his party. So what should Theresa May do to follow suit? She has an opportunity to reposition the Conservative brand as competent, compassionate, engaging and professional to help recapture lost ground following the election.