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'D-Day' at TikTok: 25 days until ban, company races to calm workers, brands

India has been banned TikTok but ByteDance Ltd, the Chinese company that owns the app, hasn't cut jobs

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The political crisis, say employees, is bizarrely disconnected from TikTok's rising revenue and exploding user base

Shelly Banjo | Bloomberg

5 min read Last Updated : Aug 21 2020 | 7:08 PM IST

It’s anything but business as usual for the 1,500 US-based employees of TikTok.

Plans to hire 10,000 employees and open new offices in the country are being postponed, and brands and social media stars are inserting clauses into their contracts to address what happens if a proposed ban comes to pass, according to TikTok employees, executives and business partners.

Virtual town hall sessions that were once held each month are now weekly affairs where worried employees ask top executives if their paychecks will keep coming if the app goes dark in the US In response, executives have pointed to India, where TikTok

Topics : TikTok ByteDance

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