Despite privacy scams & data reaping charges, advertisers stick to Facebook

Facebook posted robust December quarter earnings, beating street estimates- revenues up 30%, as over 100 million users join DAU count

Observers around the world made a particular note that privacy scandals on Facebook, the risk of manipulation on the platform, and increasing scrutiny due to its sheer size and influence, will ultimately drag its growth and profits. It didn’t happen this time.

Facebook smashed those concerns out of the park on Wednesday, announcing December quarter earnings that beat market expectations. The social media giant posted a 30 per cent rise in revenue to $16.9 billion, while daily active users (DAUs) were up to 1.52 billion, from 1.4 billion last year. 

Growth was across the board but what was more heartening