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EU antitrust regulators turn focus on Siri, Alexa and Google Assistant

The EU antitrust watchdog said respondents cited worries over certain exclusivity and tying practices related to voice assistants

Photo: Bloomberg
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Foo Yun Chee | Reuters Brussels
The market dominance of Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant has triggered concerns of potential anti-competitive practices, EU antitrust regulators said on Wednesday.
 
The comments from the European Commission come after a year-long inquiry into voice assistants and other internet-connected devices and responses from more than 200 companies.
 
Similar inquiries in the past into sectors, such as e-commerce, pharmaceuticals, financial services and energy have led to cases against companies and hefty fines.
 
Alexa, Siri and Google Assistant are the most popular voice-assistant devices in Europe, with the global market expected to double to 8.4 billion